The story of Apothepurity began in 2011 on the island of Oahu. It was there that the founder, Alicia, learned so much about the importance of sustainability and living an organic lifestyle. She brought this knowledge back to mainland and realized that so many brands were cutting corners. She set out to create an affordable luxury body care brand that was fully organic, no corners cut. Her background in aesthetics and later in aromatherapy and herbalism played a critical role in her formulations. She began sharing her creations with friends with wonderful feedback. Many years went into research and development and finally, in 2015, Apothepurity officially launched.

While Apothepurity started as a way for Alicia to stay at home with her children, it quickly grew to something much bigger than she ever imagined. The brand began just outside of Nashville, TN and eventually moved to a homestead in WNC so that the herbs used in the goods can be grown in house. Today, Apothepurity can be found on the shelves at around 40 retailers nationwide and beyond. The brand has been featured in many publications like Cosmo UK, Aromaculture, House Of Coco, and more!